Bachelor of Business (CRICOS Code: 084215A)

This course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA). The course structure of Bachelor of Business includes a generic Bachelor degree in Business, or with three majors, namely Professional Accounting, Business Management, or Communication & Public Relations. The normal duration of the Bachelor degree is 3 years (i.e., 6 semesters). However, EEI is running a trimester system, which means normal 3 years courses can be completed within 2 years by studying 3 trimesters each year. In each Trimester (14 weeks), full-time students will enrol 4 units. Course will be delivered by face-to-face classroom based learning, plus online facilitated learning (i.e., Moodle System).
To qualify for the Bachelor of Business award, a candidate must complete 24 units of study with an aggregated 144 credit points (i.e., 6 credit points per unit). The first year of the Bachelor’s Degree equals to the Diploma of Business.

The structure of the course of study compromises of:

• Must complete 8 first year core units which provide an introduction to the key areas of business study;
• Must complete 1 compulsory capstone unit; and
• The core units of one major will be the elective units of other majors

For students who want the Bachelor of Business with a major to be shown in the testamur, students must complete 8 core major units in a specified major.

Major Option 1 – Professional Accounting

The Bachelor of Business – major in Professional Accounting is designed to provide a rigorous accounting education with comprehensive exposure to accounting theories and professional practice. The degree provides students with systematic training in accounting and business management for them to enter into accounting profession. For developing students’ competencies in business-oriented knowledge and perspectives, the core professional areas of accounting, economics, finance and law is integrated with the exploration of broad commercial context relating to the management and conduct of business. Hence, the graduates will not only be professionally competent in the theoretical and technical aspects of accounting profession, but also have well developed analytical and communication skills necessary to equip them for leadership roles in their professional and business lives. By completing this degree, students will be able to engage in profession of auditing, taxation services, commercial accounting, public accounting, not-for-profit or government accounting, and financial services, etc. The Bachelor of Business (Professional Accounting) degree is accredited by Certificated Practicing Accountant, Australia (CPA), Institute of Chartered Accountants in Australia (ICAA), and Institute of Public Accountants (IPA).

Major Units (14 units)

* This unit is not CPA / CA ANZ Skill Assessment requested unit.

For information about CPA/CAANZ accreditation requirements visit the website: https://apps.cpaaustralia.com.au/search-accredited-search/

Major Option 2 – Business Management

The Bachelor of Business, major in Business Management is designed to provide students with exploration, appreciation, and apprehension of contemporary business management theories and practices. Through extensive case studies, syndicated and stimulated business management projects, students can understand, evaluate, analyse, and solve the business management problems and challenges. Graduates will be equipped with the necessary knowledge, skills and self-confidence to efficiently and effectively managing business within constantly changing and highly competitive national and international business environments.

Major Units (14 units)

Major Option 3 – Communication & Public Relations

The Bachelor of Business, major in Communication & Public Relations is designed to provide students with theoretical principles and practical skills in managing the activities of professional public relations. Through systematic study, students will appreciate the importance of public relations to the effective internal and external communication of organisations, develop skills in writing for different audiences, familiar with new media tools for public relations practitioner, and understand international and inter-cultural contexts of public relations practice. Graduates will be able to pursue careers in advertising agencies, communication strategy and advisory services, community relations services, marketing communication services, media liaison services, political media advisory services, lobbying services, public relations consultancy, publicity services and special events coordination, etc.

Major Units (12 units)

The assessment strategies for all courses include formative and summative assessments, e.g., class quiz, individual or group assignment, final exam, research project or case study, and presentation, etc.